Protection With Purpose. Service With Heart.
About John Gooden
Built for Clarity. Designed for Self-Starters.
At John Gooden Auto Protection, we believe that insurance should be easy to understand, accessible to everyone, and built around real life—not red tape. Founded with a clear mission to simplify the auto insurance experience, we provide straightforward coverage solutions, transparent pricing, and hands-on support tailored to each individual, family, or business we serve.
We understand that the world of insurance often feels overwhelming. Policy jargon, confusing fine print, and unpredictable costs have made it difficult for many drivers to feel confident in their coverage choices. That’s why we’ve reimagined the experience—cutting through the complexity to offer services that put people first. Whether you’re a daily commuter, a rideshare driver, a small business owner, or managing a growing fleet, we’re here to make sure you’re protected in a way that makes sense for you.
Our Story: From Frustration to Innovation
John Gooden Auto Protection was born out of a simple truth: too many people were settling for insurance policies they didn’t fully understand—and paying too much for coverage that didn’t truly serve their needs. Our founder, John Gooden, saw a gap in the industry: a need for transparent, flexible, and supportive insurance that treated customers as partners, not policies.
What started as a vision has become a growing team of professionals, advocates, and customer service specialists dedicated to changing the way people think about auto protection. We’ve built our approach from the ground up—based on clarity, fairness, and trust—so you can make informed decisions without pressure or confusion.
What We Offer
We provide a wide range of auto protection services designed to meet the needs of modern drivers:
Personal Auto Coverage Plans: From state-minimum liability to full coverage with added features, our personal plans are customizable and easy to manage.
Business & Commercial Protection: For contractors, gig workers, and fleet owners, we offer scalable plans designed to protect your business on the move.
Rideshare & Delivery Driver Coverage: Our hybrid policies cover the unique needs of app-based drivers, offering protection whether the app is on or off.
Claims & Support Services: We offer expert guidance when you need to file a claim, review a policy, or make adjustments—so you’re never navigating the process alone.
Transparent Pricing: No hidden fees. No confusing terms. Just honest, competitive rates that reflect your real coverage needs.
Everything we do is designed to be flexible, accessible, and aligned with your lifestyle. Whether you’re just starting to drive, managing a team, or adjusting coverage for a new vehicle, our solutions are designed with real life in mind.
Our Values
At John Gooden Auto Protection, our values guide everything we do:
Clarity Over Complexity
We believe that understanding your coverage shouldn’t require a law degree. We explain everything clearly, so you know exactly what you’re paying for—and what you’re protected against.
People Over Policies
To us, you’re more than a policy number. We take the time to understand your goals, your budget, and your day-to-day needs. Our team is committed to building relationships that last.
Support That Shows Up
We don’t disappear after enrollment. We’re here when you need us—offering fast, informed support whether you’re filing a claim, updating your plan, or simply asking a question.
Protection That Grows With You
Life changes—and your insurance should keep up. Whether you’re adding a new driver, upgrading a vehicle, or expanding your business, we help you adjust your coverage to match.
Why Drivers Choose Us
We’ve earned the trust of drivers and business owners by staying true to our promises:
Customized Plans: No two drivers are the same. We tailor every policy to match your unique needs and driving habits.
Clear Communication: We make insurance easier to understand with plain-language explanations and direct answers.
Affordable Options: From budget-conscious basics to premium protection, we offer pricing that respects your wallet.
Tech-Enabled Convenience: Our digital tools make it easy to quote, enroll, and manage your policy online—anytime, anywhere.
Responsive Service: Need help? Our support team is known for fast replies, helpful advice, and a genuinely friendly attitude.
Our Clients: Everyday People, Business Owners, and Drivers Like You
We’re proud to serve a wide range of customers, including:
New drivers looking for affordable, entry-level coverage
Families needing multi-vehicle plans and bundled savings
Small business owners managing work vans or mobile teams
Rideshare and delivery drivers who need hybrid coverage that keeps up with their work
Fleet operators seeking scalable solutions and driver management tools
No matter your situation, our goal is always the same: to give you the confidence to drive forward with full peace of mind.
Looking Ahead
The road ahead is always changing—and so are we. As vehicles evolve, laws shift, and the needs of modern drivers grow more complex, we’re committed to staying ahead of the curve. We’re investing in new tools, more educational resources, and innovative coverage models that put even more control in your hands.
Our vision is to become a long-term partner for every customer, helping them navigate not just insurance, but the entire driving experience with less stress and more confidence. We’re building for the future—one driver, one business, one policy at a time.